Wise Beauty Masterclass

A masterclass in beauty and self care for the mature woman.

Join me for a deep dive into aging beautifully, where I share with you the secrets that can help you to actually become MORE beautiful and radiant as you age, naturally.

I’m Amanda, founder of Urban Goddess, and I am 52 years old. In many ways I feel more beauitful and confident now than I did when I was 30.

I’m not going to pretend that I am never hard on myself, fear aging, or am self critical. Let’s be real here. I’m a woman who lives in this cult of youth and fertility culture :0

I cried all day on my 50th birthday. I know some women who proudly posed pictures in their bikinis claiming “this is 50!” on their birthday. That was definitely NOT me!

The number was confronting for me.

When I was growing up, 50 was the definition of a woman past her prime.

In fact days before my 50th birthday a much younger friend of mine who didn’t know my age described a man not paying any attention to her as “It was like I was a 50 year old woman. He didn’t even notice me.” That comment pretty much sums up what we’ve been socialized to believe about aging as a woman.

At age 50 you are OLD, irrelevant and invisible.

Yet I am now 52 and I feel sexy, desirable, and majestically beautiful in ways I never did when I was in my 20s and 30s.

HOW IS THIS EVEN POSSIBLE?????

No matter your age, you most likely have had anxieties about aging. I have coached women in their late 20’s who already feel old, and fear the loss of their youthful appeal.

The truth is - that if you allow the dictates of our cultural programming to determine how beautiful you feel, and your sense of worth and value, you will never be young enough or beautiful enough. Period. Those external standards are debilitating, and unachievable.

And they disconnect you from your true power as a woman. (& I don’t think that’s accidental…)

However when you release yourself from those bonds, claim your sovereignty, and understand the true definition of beauty, you step into a whole new paradigm of beauty, self worth, and feminine power.

Welcome to the possibility of increasing your sense of value, attractiveness and worthiness as you age.

It’s an inner and outer game, and I want to share with you the secrets.

How is it possible to look and feel more beautiful at this stage of life?

When people find out my true age they often say that I look much younger (by a lot!), but what I am fond of saying is that this is actually what 52 looks like - or CAN look like. We are just not used to this version of a woman in her 50’s.

We are a generation of women who are feisty and ready to challenge the current paradigm around women and aging.

I have discovered and developed a treasure trove of practices and techniques that have genuinely brought me to a place of deep self love, and to truly feeling like I am in the best time of life. I feel I am continuing to get more radiant and beautiful every year.

It’s a combination of inner and outer beauty practices that ultimately increase radiance and magnetism, and also impact your physical form.

What is Beauty?


There are a million and one options for approaches to your external beauty routine. There are supplements, lazers, injections, creams, ancient asian beauty tools, massages, accupuncutre…

It honestly can feel overwhelming.to navigate through all of the options.

In the masterclass I’m going to share a very edited and targeted list of what I have found to work.

But to only talk about these products and tools would completely miss the point when it comes to aging and beauty.

We’ve got to go deeper into the conversation around what is it that actually transmits beauty at any age? What is the inner game?

Understanding the subtle qualities of beauty. Our own self concept. Our psyche. Our beliefs.

True Beauty is not about perfection. It isn’t static. It is in motion.

It is actually an emanation, a frequency, and an energetic transmission.

The Third Way:

The Wise Beauty Way.

In general as we age there is a perception that we have two choices.

1- We either fight tooth and nail to stay young looking, and employ any procedure or product that will promise to be the fountain of youth.

Or 2- we give in gracefully (or not so gracefully) to the inevitability of aging. And just submit to the process. Choosing to step out of the spotlight, and lean into our other gifts of wisdom keeper as we move into the elder stage of life.

What if there is a 3rd way? A path that embraces our growing wisdom, and also allows us to radiate with beauty - a beauty that embraces and celebrates our age while also retains our vitality, magnetism, sensuality, and sexuality?

I call this the Wise Beauty Path.

This photo was taken about 3 months before my 51st birthday.

Join me in the Wise Beauty Masterclass to revolutionize the way you think about aging and beauty.

Details :

WISE BEAUTY MASTERCLASS

WHEN: New dates coming soon!

The class will be recorded.

INVESTMENT: $55

I get asked all the time..

The question that I get asked the most that falls outside of the scope of what I usually teach about is..

“What kind of skincare routine do you have? What products do you use?”

While I do think the products I use, and the skin care routine is important, it is actually secondary next to so many other factors of my self care both inner and outer that I consider my TRUE beauty routine.

In this 90 minute masterclass I will share with you details about my skin care routine including products I use, as well as important supplements I take for my skin, but the most important secret to my beauty routine is something completely outside the box of what people usually think of as beauty care, and is something that will not just make your skin glow, but change your life entirely!

My Background

In this masterclass I will be drawing upon my background as a health and nutrition coach for women, my years as a women’s empowerment coach and spiritual mentor.

I will weave elements of:

  • Ayurveda

  • Chinese Medicine

  • Herbology

  • Taoism

  • Tantra

  • Goddess Wisdom

  • Hormone Health

  • Archetypal Psychology

  • Somatic Embodiment

  • Nervous System Regulatioin

Join me in the Wise Beauty Masterclass to revolutionize the way you think about aging and beauty.

Details :

WISE BEAUTY MASTERCLASS

WHEN: New dates coming soon!

The class will be recorded.

INVESTMENT: $55

Make it stand out

I look forward to seeing you there!